Why are public companies buying Bitcoin?

In 2020, something quietly snapped into place.

A fringe asset became a corporate strategy.

Bitcoin - once dismissed as an internet oddity - started landing on public balance sheets.

Now in 2025, it’s no longer just Tesla. GameStop, Trump Media, and others are following suit.

Some call it treasury innovation. Others, a dangerous gamble.

But either way, the shift is real - and it’s accelerating.

Let’s unpack what’s happening, why it started, and what it really means.

A Quick History

It started with MicroStrategy.

In mid-2020, the software company stunned Wall Street by converting part of its cash reserves into Bitcoin. Then it doubled down. Then again.

Today, it holds nearly 600,000 BTC, worth more than $64 billion. MicroStrategy isn’t just investing in Bitcoin - it’s practically become a proxy for it.

Next came Tesla, buying $1.5 billion worth of BTC in early 2021 and briefly accepting it as payment. That policy changed, but the holdings remain: over 11,500 BTC.

By 2025, GameStop joined in, announcing plans to purchase $500 million in Bitcoin via convertible bonds. Even Trump Media is now building a Bitcoin treasury.

This isn’t a rumor mill. These are public companies. Which means:

How Do We Know?

Public companies can’t just quietly buy Bitcoin.

They have to disclose it - in earnings reports, SEC filings, or shareholder calls.

That’s how we know how much, when, and sometimes even why.

These disclosures often ripple through markets:

A Bitcoin buy hits the headlines → sentiment shifts → stock price reacts.

And yes, sometimes blockchain sleuths can match wallets with filings - but usually, the companies are the ones telling the story.

Why It Moves Markets

These aren’t just PR stunts - they’re market-moving decisions.

When MicroStrategy made its first buy, its stock soared. Every additional purchase became a signal. Same with Tesla - one Musk tweet could jolt BTC and TSLA alike.

GameStop’s Bitcoin pivot briefly revived its stock’s narrative.

But the effect cuts both ways: companies offloading BTC or pausing purchases can spook markets just as fast.

Bitcoin may be decentralized. But public companies? They shape perception.

Why This Matters

So why should you care that Tesla or GameStop is buying Bitcoin?

●       It’s public. No need to guess - these moves are on the record.

●       It’s strategic. These companies are risking reputations, not just capital.

●       It’s a signal. Not personal conviction - board-level belief.

FOHLE’s Take

At FOHLE, we see this trend as a milestone - but not the finish line.

Yes, institutional adoption adds credibility. But it doesn’t deliver on crypto’s core promise: ownership without intermediaries.

That’s where we come in.

While MicroStrategy hoards hundreds of thousands of BTC, we’re focused on helping you confidently own your first $100 of crypto - and actually understand it.

Not through hype. Through clarity, control, and self-custody.

Because revolutions don’t start in boardrooms. They start in pockets.

The Bottom Line

Public companies buying Bitcoin isn’t headline bait anymore. It’s part of the corporate playbook.

But as the financial world adapts, let’s not lose sight of what made crypto different to begin with:

Transparency. Independence. Ownership.

That’s the future we’re building.

One wallet at a time.

FOHLE Finance

In your pocket. Under control.