For real y’all.
Someone named their convenience chain store Kum & Go.
I’m not laughing ok.
Kum & Go, the name that’s been a staple in the convenience store industry since 1959, is set to disappear by 2025.
The chain’s new Utah-based owners, Maverik, have decided to rebrand, citing concerns about the name’s double entendre.
Iowa is about to lose a historic, momentous state icon real soon.
I mean I can understand why you name a convenience store Kum & Go.
You come for the groceries or whatever last-minute items you need and go off speedily.
It is convenient, fast, easy and efficient.
Come and go.
But when you spell it that way and let social media have a go at it.
Things go awry quickly.
I am just surprised it lasted 60+ years.
Kum & Go’s journey began over six decades ago, founded by William Krause and his father-in-law, T.S. Gentle.
The brand grew to become a significant player in the convenience store sector, known for its easy stops and friendly service.
The name, while occasionally the subject of jokes, was synonymous with quick service and became part of the regional identity.
The decision to rebrand to Maverik, a name less evocative of convenience, seems like a daring gamble.
The new name risks alienating a loyal customer base while attempting to appeal to a wider audience.
Rebranding often reflects a company’s desire to evolve and adapt to changing market conditions.
However, it’s crucial to consider the impact on customer loyalty and brand identity.
Kum & Go’s name, albeit humorous to some, was an asset in its memorability and uniqueness.
The transition to Maverik might bring fresh opportunities, but it also comes with the challenge of maintaining the core values that have earned Kum & Go its loyal following.
The decision has sparked various reactions, including humorous takes from figures like Stephen Colbert, who suggested an even more whimsical name change.
Come and stay the night…
Seems like people actually do notice and care about the brand.
The choice between Kum & Go and Maverik for broader appeal seems clear to the new owners, but only time will tell if customers embrace this change with the same enthusiasm.
As long as the service is good, goods are cheap and the stores are well kept, business should go on.
But yea, Maverik does sound a little vapid, little less interesting and nobody really knows what it means anymore.
I feel that a name is important if it survives for so long and becomes a well-known icon in the community.
If it ain’t broke, don’t fix it.
Will the new Maverik brand soar, or will it struggle to fill the shoes of the much-loved Kum & Go?
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Is Kum & Go a good name?
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