If you've been active on Solana this past week—or hanging out in Chinese meme coin Telegram groups—you've probably seen these names pop up over and over again: WUKONG, IKUN, Bonk Guy, and Letsbonk.Fun.
At first glance, it looked like yet another flash-in-the-pan meme wave. But a deeper dive into on-chain data reveals something much more meaningful: a well-executed, community-first strategy that others in the space would do well to learn from.
1.The Founder Spoke Directly to Chinese Users—Literally
As an OG trader on-chain, I’ve seen countless “global” projects claim to serve the entire crypto world while treating Chinese-speaking users as an afterthought. Not this time.
The founder of Letsbonk.Fun came in with a rare approach: no pretension, no fake subtitling—just straight-up Mandarin greetings like:
“你好 (nihao)... I've seen a lot of Chinese users joining Bonk recently.”
Even back in May, @theunipcs was already engaging in Chinese posts. By July, their interaction frequency with Chinese KOLs had surged.
Active chats with top KOLs like @liping007
Replies to Chinese community hot topics in Mandarin
Localization of tokens:
IKUN – A nod to Chinese pop culture (Cai Xukun fandom)
WUKONG – Directly invoking the legendary Monkey King
This isn’t just superficial localization. It's Web2-level community marketing done in a Web3-native way—and it worked, spectacularly well.
2. KOLs + Community Emotion = Viral Amplification
Unlike most meme platforms that rely on CEX listings or token airdrops, Letsbonk.Fun ignited traction through grassroots KOL collaborations.
When screenshots of @theunipcs chatting with 平哥 went viral in Chinese groups, users flocked to try it out. This created the perfect viral loop, where emotion and narrative became fuel:
“Chinese users are here.” — Bonk Guy
“Bonk cares about us.” — echoed across Chinese Twitter
Tokens like IKUN and WUKONG surged, with peak FDVs above $10 million
It felt like Dogecoin mania circa 2021, but this time with sharp execution and a Chinese-first narrative.
3. Beyond Hype: A Real Ecosystem Loop
Emotion alone doesn’t sustain platforms. Letsbonk.Fun brought substance to the table, differentiating itself from competitors like Pump.fun in two key ways:
Token Utility: 50% of platform fees are burned in $BONK. This directly connects trading activity to token value—a rare but powerful mechanism.
Speed & UX: With near-zero gas and blazing speed on Solana, users can create a token in 10 minutes and instantly trade it on Raydium. The launch flow is silky smooth.
Crucially, instead of siphoning platform profits to CEX wallets (like some competitors), Letsbonk reinvests into the community—including running Bonk validator nodes.
No surprise then that $BONK rallied 66% during the trading surge. This is the kind of positive feedback loop we want in DeFi.
4. Numbers Don’t Lie: Letsbonk Has Overtaken Pump.fun
Let’s look at the numbers from July 6th:
This was the first time Pump.fun was decisively overtaken.
The takeaway? A legacy platform relying on inertia was outpaced by a newcomer that actually engaged with its users and leaned into localization.
5. Chinese Users Aren’t “Exit Liquidity”—They’re Growth Engines
Some projects still treat the Chinese crypto scene as a place to “farm then flee.”
Letsbonk.Fun flipped that thinking:
Treat Chinese users like a real community
Watch them create memes, videos, content, and momentum
The virality of IKUN and WUKONG proves two things:
Chinese users crave cultural resonance
They appreciate platforms that genuinely "get them"
Even the Bonk team itself jumped in with TikTok challenges, launching a $10,000 video campaign to fuel the meme wave. It’s Web2 playbook all over again—but it works.
Final Thoughts: This Wasn’t a Fluke. It Was Strategic Community Execution
The explosion of Letsbonk.Fun wasn't just a lucky meme moment.
It was the result of:
A founder who showed up on the ground
KOLs who actually collaborated
A platform that closed the loop between user activity and token value
The result?
200K+ users on launch day
$500M+ in 24-hour volume
66% rally in $BONK
Thinking of Launching a Meme Token?
Now is the perfect time to do it on Letsbonk.Fun. With an active Chinese user base, deep community vibes, and real tokenomics—there’s no better launchpad right now.
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