Someone stole 65 Stanley Cups!

Ever heard of a Stanley Cup?

Its one of those ridiculously large thermal cups that can hold hot and cold drinks for extended periods of time.

To be honest, they are functional and useful at time.

But the internet is going bonkers over it.

Celebs are raving about it.

Stanley cup posts have gone viral and taken over social media.

And now, people are stealing it.

Hopefully to sell, cuz why would you personally need 65?

This sounds more like a comedy skit.

A California woman was recently nabbed for swiping 65 Stanley cups, valued at a whopping $2,500.

The scene of her fleeing with a cart full of these popular mugs is oddly hilarious, though let’s be clear, crime is no laughing matter.

What was she thinking?

That she can get away with such a blatant crime?

“While Stanley Quenchers are all the rage, we strongly advise against turning to crime to fulfill your hydration habits,” the police said on Facebook. “The Roseville Police Department remains committed to stopping retail theft.”

Stanley did a great job with the marketing and sold hundred of thousands of cups to millions.

Let’s see the absurdity and allure of the Stanley cup frenzy.

These mugs are not just big; they’re almost supernatural in their ability to keep drinks ice-cold.

The rise of the Stanley Adventure Quencher Travel Tumbler to a cult-like status shows just how good Stanley’s marketing is.

And the power of influencer collaborations.

Hey, you need to know how to reach the new generation of consumers.

And these cups aren’t cheap!

Ther go anywhere from $50–80!

After so many years, Stanley is still killing it.

Yikes.

Resellers who are jumping on the hype wagon must be making a killing now.

It’s hard to deny the practicality and joy these cups bring.

It fancy, colorful, functional and the material is high-quality.

I just find it amazing that even something as boring as a cup can go viral.

You really cannot underestimate the impact of good viral marketing online.

Stanley has sold more than 10M cups so far and they are making a killing.

“The success of the Quencher has helped Stanley grow its annual revenue from $70 million to more than $750 million in four years.”

Criminals aren’t dumb, they understand supply and demand. Steal things that will sell fast. Like Stanley Cups, which are in hot demand.

Yet, a recent Business Insider report suggests the trend might be cooling off, with some mocking the mugs as passé symbols of suburban life.

People are making parodies and selling knockoffs of it.

Sure, the fad will pass, people will find the next thing to hype about.

But wow, Stanley really made a tidy profit from all that in the meantime.

-

Do you own a Stanley cup?

-

#StanleyCraze #MugMania #HydrationHeist #StanleyCupTheft #WaterBottleFrenzy #ThirstForStanley #MugObsession #CupCollector #QuenchingQuirks #StanleySensation #MugMayhem #SippingStyle #StanleySipper #FashionableFlasks #DrinkwareDrama #TrendyTumblers #HydrationHype #MugMadness #StanleyStyle #CupCaper