What is Pumpkin
Pumpkin is the world's first AI-driven decentralized social and dating platform designed for Web3 users and cryptocurrency enthusiasts.
NFT-AI Avatars
Pumpkin creates personalized NFT-AI avatars for users. Utilizing AIGC technology, it offers intelligent services in friend recommendations, chat scenarios, and various user growth stages. This helps users find suitable social connections, overcome ice-breaking challenges, and navigate difficult conversation topics, thus enhancing user engagement and reducing social pressure for premium users.
Efficient Matching Mechanism
Pumpkin provides a more efficient matching mechanism for high-value Web3 male users and attractive female users. By leveraging blockchain and cryptocurrency technologies, it enables efficient and low-cost verification of male users' assets, allowing high-net-worth individuals to be quickly tagged and precisely matched. This indirectly enhances the matching experience for attractive women.
Crypto Circulation Advantage
Pumpkin leverages the convenience of cryptocurrency circulation, providing an innovative and user-friendly experience for both fiat and cryptocurrency transactions. This approach creates a more attractive income mechanism, addressing the retention issues commonly seen in traditional Web2 dating products.
Social-to-Earn Model
Pumpkin introduces a Social-to-Earn model, incentivizing social interactions through project tokens. Combined with social privileges and a social currency system, this approach builds a healthy and sustainable internal circular economy, which, along with the external circulation of platform tokens and NFT item transactions, forms a complete ecosystem.
Monetization
Monetization is achieved through the sale of virtual goods, user income sharing, and transaction fees between users.
Market Overview
Opportunity
Online dating is a rapidly growing market with a compound annual growth rate of 7.4%. Tinder boasts over 75 million active users and a peak market value of $42 billion. However, this market is highly fragmented, with no single product holding more than a 30% market share. Given the market size and diverse social needs, addressing even a single pain point can capture significant market share without a winner-takes-all scenario.
Painpoints
Privacy Issues: On traditional Web2 dating platforms, chat information and private content are nearly completely transparent. Many users do not want their romantic affairs to be known by their friends or the platform.
Low Matching Rate: It is difficult for platforms to recognize the true wealth of high-value users, preventing precise matching. High-value users' spending capabilities require substantial and prolonged financial input to be recognized by platforms, leading to inefficiencies. The group that should have the most advantage in dating cannot achieve optimal results in the traditional internet era.
Poor Retention of Female Users: Women's goal in dating is to select the best from potential male partners. Traditional social platforms struggle to efficiently match high-quality men suitable for women. Women leave the platform due to excessive ineffective social interactions, leading to high attrition rates and a shortage of female users, ultimately causing ecological imbalance. Men aim to establish relationships with as many women as possible, putting women in a naturally passive role in gender-based social interactions. This results in women receiving an overwhelming number of connection requests, leading to fatigue and discomfort, which negatively impacts the experience of high-value male users. Top-tier female users experience even more attrition, increasing the demand for effective and precise matching.
Ice-Breaking After Matching: After becoming friends, how to start a conversation to break the silence, respond with emotional intelligence, and handle awkward conversations are problems that web2 dating products have not solved effectively.
Product Design
Encrypted and Decentralized Mechanism
Messaging
Pumpkin employs the Elliptic Curve Diffie-Hellman (ECDH) algorithm to generate a shared key using the recipient's public key and the sender's private key. This ensures that messages are protected from eavesdropping and tampering. Additionally, Pumpkin has designed a global network of multi-node cache servers that synchronize in real-time with a decentralized file system.
Private Content
Pumpkin defines private content as information that only those you like can view. In most dating applications, you can express your interest in becoming friends with someone by liking them. However, on Pumpkin, "liking" someone carries a deeper meaning. When you like someone, you technically agree to allow them to decrypt your private content. This ensures that sensitive information is securely shared only with mutually interested parties.
Asset Verification
Users can verify their wealth by connecting their wallets or linking their exchange accounts, allowing Pumpkin to identify all tokens and NFTs across their wallets and calculate their wealth score. For users who do not trust connecting their wallets or storing their digital assets in cold wallets, Pumpkin offers a manual transfer option to prove ownership of the wallet, ensuring absolute security. Currently, Pumpkin supports asset verification on BTC, EVM, Solana, Tron, and TON networks.
Effective matching in gender-based social interactions relies on efficient recognition of high-net-worth users on the demand side, which subsequently enhances matching efficiency on the supply side.
Effective matching in gender-based social interactions relies on efficient recognition of high-net-worth users on the demand side, which subsequently enhances matching efficiency on the supply side.
AI Reputation System
Pumpkin introduces an AI-driven reputation system as another innovative feature. The user's reputation score is derived from over 50 parameters across six main categories: activity, popularity, connectivity, wealth capability, negativity, and relationships. Pumpkin's matching engine uses these reputation scores to make recommendations, improving matching efficiency.
AI Avatar
Pumpkin is developing on-chain AI avatars based on large language models, scheduled for release in Q3. These avatars can learn your voice, chat style, and publicly available information about you on the internet. They assist in various ways:
Profile Adjustment: When you upload profile photos, the AI can provide feedback on their quality and suggest improvements to help you stand out.
Conversation Assistance: The AI can help initiate conversation topics or reply with emotional intelligence, making interactions more engaging.
Proxy Communication: When you are offline, your AI avatar can chat or make voice calls with your friends, mimicking your real-life voice and style.
Virtual Companion: The AI avatar can act as a virtual boyfriend or girlfriend for other users.
Token Earnings: Additionally, it can help you earn more tokens.
Social to Earn
Pumpkin has designed various Social to Earn mechanisms, including gift, Superlikes, and paid content systems. These features, combined with a high revenue-sharing model, attract loyal supply-side participants. The platform also provides seamless and convenient deposit and withdrawal functions, allowing users to earn efficiently and with dignity while socializing.
Gift System
Pumpkin introduces a gift system and a match-through-gift design, enriching the means of expressing interest for the demand side, increasing income for the supply side, and enhancing matching efficiency.
Direct Messaging through Gifts: When viewing non-friends, users can directly gain private chat opportunities by sending gifts. The number of messages allowed is proportional to the gift's value—the higher the gift value, the more messages can be sent. The platform will also introduce NFT gifts in the future.
Gift Claiming and Matching: Once a gift is claimed, the match is completed, and the recipient earns 80% of the revenue share.
On-chain Superlike
The core value of Web3 product design currently lies in creating a profitable effect through financial and speculative mechanisms to acquire customers at low costs. To meet the needs for rapid social interactions or speculative activities, Pumpkin has introduced the Onchain Superlike feature.
Superlike from User A to User B involves three actions: purchase, sale, and use. The pricing of buying and selling Superlikes is linked to their holding quantity. User A can sell User B's Superlike at any time for arbitrage. Alternatively, User A can use Superlike on User B, which grants them temporary friend status for 48*N hours, where N is the number of Superlikes used. During this period, if User A impresses User B, User B can convert this temporary friendship into a genuine one by actively liking User A. Note that selling Superlikes does not initiate chat capabilities, and using Superlikes does not allow for arbitrage. This mechanism balances social interaction and speculation.
Paid Content
Pumpkin’s profile, social moments feed, and chat systems support paid content transactions, allowing users to monetize their created content.
Additionally, Pumpkin will enable 1-on-1 audio and video calls between friends, either free or for a fee. This feature will significantly enhance the efficiency and experience of social interactions.
Pumpkin Token
The Pumpkin token incentive system is a SocialFi element-based earning mechanism that allows consumer-role users to monetize their activities. The goal is to enable users to earn $PUMP through sustained positive behavior on the platform, combined with token appreciation, to achieve high returns.
Network: EVM & TON
Earn $PUMP
Earnings: You can earn $PUMP when other users send you gifts, view your paid content, pay for matches you create, or when users you invite make purchases. Additionally, upgrading your Halo level directly rewards you with $PUMP.
Airdrops: Active participation on Pumpkin—such as swiping cards, chatting, sending gifts, connecting with users, inviting friends, and viewing paid content—can earn you $PUMP airdrop rewards.
Rewards: Pumpkin regularly rewards users who make significant contributions to the platform with $PUMP.
Market Position
Representative products in the same sector, such as Gathertok, Soon, and Ton Dating, have yet to release their products and are only engaging in minimal community operations. The entire Web3 dating sector is still in its early stages. Pumpkin is the first product in this sector to launch, genuinely addressing user needs by seamlessly integrating AI and Web3 technologies.
Outlook
Pumpkin has already amassed hundreds of thousands of registered users, helping many to make new friends. The platform aims to achieve its development goals through the delivery of key features such as a dual fiat and cryptocurrency deposit/withdrawal system, an invitation rebate system, AI Avatar, and AI matching functionalities.
The launch of Pumpkin marks a new era for Web3 dating platforms. By integrating AI and blockchain technology, Pumpkin not only addresses the pain points of traditional social platforms but also provides a more secure, efficient, and intelligent social experience. Looking forward, Pumpkin will continue to expand its market and innovate, offering users a more diverse and personalized service. Whether for investors or users, Pumpkin is committed to providing high-quality service and substantial rewards, helping them find ideal dating partners and enjoy a fulfilling life in the Web3 era.
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