I don’t want to share with you the same old story about how amazing the blockchain network that supported us is. I’d rather just share our story as it is, no embellishments, no exaggerations.
Launching a digital product is an exciting milestone, where an abstract idea finally becomes a tangible and useful reality for users.
In the Web3 space, this excitement is amplified when facing a critical decision: choosing the right blockchain network for the launch. This decision not only offers a competitive advantage but also shapes the distribution channel and determines how fully we can leverage the underlying technology.
The Beginning of the Journey
It all started in late 2022, after hearing about a programming language called “Cairo” in a crypto chat with people who had been involved in crypto in Mexico since 2014. I remember someone mentioning that it was created by someone who had done important and relevant things in the past, although at that time, I had no idea what 2STARKs” even were. Perhaps it was more FOMO than a rational interest. After that WhatsApp conversation, not much happened for months. I did the usual: followed the project on social media, joined their Telegram, and started attending the occasional digital event. Eventually, this led to attending a meetup in Mexico: StarkMex Vo1 at the “Bitcoin Embassy Bar.”
StarkMex Vol2
After that, I wanted to move from being just a spectator to becoming an enabler. With the support of Starknet, which at the time didn’t yet have a foundation, I received $1,000 USD through Creadores Web3 to organize a second workshop. This time, the technical workshop took place at BBVA Tower, the largest and most important bank in Mexico, alongside their team of engineers. The event, which lasted over 6 hours, was focused on learning Cairo and was led by Omar Espejel.
https://youtu.be/6_jWWrYEzFI?si=ldrogb-Wyve1sbbY
ETH Denver 2023
Driven by the same curiosity to learn more about the ecosystem, I also attended several side events organized during ETH Denver.
Hacker House 2023 SF and Summit
Later, I decided to apply for a scholarship to participate in Starknet’s Hacker House, where I received support to cover part of my expenses and accommodation during the event. Although the project I was involved in didn’t come to fruition, it sparked a deep curiosity to apply the technology to a specific project. This motivation carried over to a hackathon in New York with Tony just a couple of weeks later.
ETH NYC 2023
Driven by the curiosity to apply the technology after San Francisco, we decided to build a ‘Wallet on WhatsApp’ that enabled on-chain transactions through a bot on the Starknet network. This project earned us the ‘Best Hack’ award.
HACK FS / StarknetCC
Tony often enjoys participating in hackathons on his own, especially remote ones, and he does it regularly, haha! This year, he competed solo in HACK FS with what has now become StarkFit and won again in the Starknet track. He told me about his win and his desire to explore turning the idea into reality, but at that time, I was about to travel for nearly a month to Europe for crypto conferences and spend a couple of weeks with my dad. So, we postponed the conversation until Starknet CC.
We firmly believe that Starknet has focused on strengthening the supply side by supporting developers—not with lavish parties or extravagant prizes, but with the essential resources that allow builders to focus on bringing their ideas to life. That’s why we have confidence in the ecosystem we’re joining with the upcoming launch of StarkFit in the coming days.
Where We’re Headed Now
We’re shifting the paradigm by focusing on meeting users where they are, offering direct crypto access with stronger incentives than traditional fiat conversions. The real challenge lies in creating global consumer apps that are both simple and accessible, and with the wellness industry booming, we believe fitness is a prime area where we can make a positive impact.
StarkFit, our on-chain fitness app, rewards users for completing challenges and connecting with others. We’ve chosen Starknet because of its supportive, specialized community, which has welcomed us from day one. We’re excited to be part of this ecosystem as we launch StarkFit.
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