How to Ensure Your Marketing Team Truly Understands Your Product for Successful Campaigns

The success of your product depends on how well your marketing team understands it. A deep understanding of the product leads to clear, compelling messaging and more effective marketing strategies.

This article will show you how to get your marketing team on the same page as your product. By the end, you’ll have practical tips to help your team create more effective marketing campaigns.

1. Train Your Marketing Team on the Product

Make sure your marketing team is as knowledgeable about your product as your sales or support teams.

When your marketing team knows the product inside out, they can create messaging that resonates more with your audience.

Here's how you can achieve that:

1. Create a Training Program: Offer training that covers the product’s technical details, unique features, and how it stands out from competitors.

2. Hands-On Practice: Let your marketing team use the product. Set up demo accounts or have them interact with it as users would.

3. Test Their Knowledge: Use quizzes or feedback sessions to ensure they’re retaining key information. At Crypto Taboo, we take this approach seriously. For our upcoming campaign (still in stealth mode), we’ve prepared comprehensive documentation to ensure our marketing team fully understands the service. (Yes, this strategy works for services too.)

2. Get Marketing and Product Teams Talking

Having your marketing and product teams work closely together is key.

When your marketing team understands product updates, new features, and the main benefits, they can create better, more accurate campaigns.

Here's how you can achieve that:

1. Regular Meetings: Set up bi-weekly or monthly check-ins between marketing and product teams to keep everyone in the loop.

2. Use Tools: Use Slack, Notion, or similar tools to share updates, product roadmaps, and other important info.

3. Align Goals: Make sure both teams know what the main objectives are, like increasing user engagement or educating new users.

3. Use Data to Guide Your Marketing Team

Data can help your marketing team understand what’s working and what’s not.

With data, marketers can focus on the features that are most important to users, making their messaging more effective.

Here's how you can achieve that:

1. Check User Feedback: Look at feedback from places like Discord or X to see what users are talking about.

2. Analyze On-Chain Data: Use tools to see how users are interacting with your product and use that info to guide your marketing. Relate the information you find to your marketers or give them access to measure and read the data themselves. Cookie3 is one platform that uses this approach. They organized a beta testing program to gather user feedback on their product, which was used to improve their marketing efforts.

subscribe://

4. Involve Marketing in Product Development

Let your marketing team be part of the product development process.

When marketers understand the product from the ground up, they can better communicate its value to potential users.

Here's how you can achieve that:

1. Invite Them to Meetings: Have marketing team members join product meetings so they’re aware of what’s being developed.

2. Get Their Input: Allow marketing to give feedback on early product designs, especially around user experience.

3. Plan Together: Work on go-to-market strategies alongside product launch plans to ensure everything aligns.

5: Keep Clear and Updated Product Docs

Create easy-to-access documentation that explains your product in detail.

Having all the info in one place helps marketing teams stay up-to-date and accurate in their messaging.

Here's how you can achieve that:

1. Build a Product Wiki: Use a tool like Notion to create a wiki with all the product details, FAQs, and key messaging points.

2. Keep It Updated: Make sure someone is responsible for updating the docs whenever there’s a product change or new feature.

3. Make It Accessible: Ensure the marketing team knows where to find the info and can easily use it for their work. Venly is an example of a Web3 project that uses this approach extensively. They have documentation covering different parts of their product.

Bottom Line

To run successful marketing campaigns, your team needs to truly understand your product. By encouraging collaboration, providing proper training, using data insights, involving marketing in product development, and maintaining clear documentation, you can close the gap between your product and your marketing efforts. These steps will help your marketing team create campaigns that truly connect with your audience and drive better results.

The Team 🐸

https://twitter.com/cryptotaboo_xyz

https://t.me/agathecryptotaboo

https://warpcast.com/~/channel/cryptotaboo

https://www.linkedin.com/company/2429762