In June 2025, we had the opportunity to join the inaugural cohort of IncuBase: an initiative by HashEmergent and Base designed to support builders innovating on the Base ecosystem. One of our most validating “we-made-it” moments came when Balaji remarked that “an Intercom for Web3 sounds promising,” and Jesse praised our effort to take something proven and tailor it for a new kind of user—crypto natives.

Here are the top 3 lessons we documented during the program:

The idea that started it all

The original idea behind Suite was simple: a customized customer support experience based on a user’s onchain profile.

We saw the rise of large language models and AI agents as an inflection point—enabling a new level of personalization never before possible. In the pre-ChatGPT era, "AI" meant rigid, rule-based “if-else” systems. But today, AI agents can autonomously catch events and respond with intelligent actions.

When a user connects their wallet to our support widget, our Buster AI reads their onchain history and constructs a persona profile. That profile helps us tailor interactions—for example:

• A newbie might need a detailed walkthrough of a DApp,

• While a degen user may prefer fast access to high-yield DeFi protocols.

#001: Make Sure The Other Side Gets Your Idea

One of the first things our GTM mentor, Rachit, told us was:

“What you just described doesn’t match what’s on your website.”

That hit home. Inside the team, we constantly talked about the big vision behind Suite. But from the outside, it wasn’t coming through.

Rachit, along with many IncuBase workshops, helped us zoom in, refine the message, and identify the ONE thing our product does best:

Onchain personas, powering intelligent, adaptive support in Web3.

Written communication is just as vital as verbal discussions—especially when your product speaks to the world through platforms like X and Devfolio. From that moment on, every change to Suite aligned with that core. If a feature didn’t serve it, we moved it to the backlog.

#002: Sometimes Greatness Is Measured By Second

Once the direction became clearer, the real sprint began.

We had just two weeks left before Demo Day to deliver key changes: revamp the landing page, build an entirely new Persona Dashboard, script a new demo video.

Decisions had to be made in seconds, not hours. There were no relaxed brainstorming sessions or detailed script reviews. One team member proposed a big message for the demo video—we rolled with it. Another reworded a section of the landing page—we shipped it the same day.

We stayed focused on one question:

“How do we show the world the value of onchain personas in building better Web3 customer relationships?”

We also had the chance to sharpen our story during the fundraising mentorship sessions. Our answers were comprehensive—but sometimes too long. (Shoutout to Vikram for helping us tighten the Q&A and make every word count)

#003: If You’ve Tried Your Best, Let the Work Blossom

The highlight? Recognition from Balaji and Jesse.

Honestly, we were nervous going into Demo Day. We’d overthought everything—the rushed execution, the potential logic gaps in our thesis.

But their response? It validated our deepest belief: Suite is building something Web3 actually needs. That moment of acknowledgment gave us clarity and conviction. It confirmed we were on the right track.

IncuBase helped us take a leap—from an idea with potential to a product with purpose. We’re grateful for the support, mentorship, and momentum.

What’s Next After IncuBase

We're just getting started. Now, we’re heads-down, focused on proving real value. Our next steps:

• A smoother onboarding flow for new users

• A no-install trial experience for partners to test Suite without friction

• A one-click smart contract analysis tool to show which persona types are engaging with any DeFi contract