BTC’s record high not only sounded the clarion call for the next round of bull market, but also undoubtedly injected a dose of adrenaline into the liquidity of market funds. The secondary market is booming, and a large number of Funds are about to pour into other tracks. Investors from all walks of life are actively investing in various projects with funds in hand. Some people believe that NFT will be a track with unlimited potential in this bull market.

Web3 novices, or retail investors, may get lost in the dazzling track and find it difficult to accurately grasp the investment direction. Therefore, maintaining a lifelong learning heart is still the basic quality of a web3 nomad.

There is no shortage of various NFT projects on the market, such as the well-known BAYC Punks Azuki and many other blue-chip NFTs, as well as Stephen Chow’s project that has become a hot topic recently — — Nobody…

Although there are many types of NFTs, prolonged exposure to them can cause aesthetic fatigue among participants. The NFT industry requires a new concept to inject fresh blood into the ecosystem. Purelay, a global brand sharing and co-creation platform organized by an outstanding team, is committed to solving scalability and usability issues in the blockchain ecosystem. Purelay aims to attract and serve global users by leveraging decentralization and scalability to promote Dapps that can support millions of users simultaneously. The platform seeks to expand its global influence through brand cooperation, deploy and operate a decentralized system, record user ownership, support asset traceability on the user chain, and ensure platform asset security. The platform also empowers its decentralized ecology through the brand series NFT and develops new product lines. Our goal is to further optimize the platform user experience and promote sustainable development of the community.

Disadvantages of the traditional NFT industry

The project party’s inaction caused the bubble to burst

Some project parties make false promises to retail investors without empowering the project to break the cycle. The development of projects is limited to hype, and the narrative is difficult to continue, preventing NFTs from developing into valuable digital assets.

The long term value stays unstable

Some NFT projects may lack physical support, which could make it difficult to sustain their long-term value. Without real-world application scenarios and practical uses, the value of NFTs may decline over time, especially after the speculation boom ends and hot money withdraws. As Warren Buffet once said, ‘Only when the tide goes out do you discover who’s been swimming naked.

Lack of real user groups

The value of NFT is strongly influenced by the consensus of its holders. When people come together, wealth accumulates, but if they disperse, the value of NFT will decrease accordingly. The dissipation of the speculative wave will inevitably cause significant price fluctuations.

Brands face a series of pain points when going overseas

Brand awareness: In new international markets, brands may face the problem of insufficient awareness. Brands need to increase their visibility in the target market through effective branding and marketing strategies.

Consumer Trust: Building consumer trust in a new market is a long process. Brands need to build a good brand reputation and win the trust of local consumers by providing high-quality products and services, actively participating in social media, and building a good brand reputation.

Digital Transformation: The degree of digitalization and the platforms used by consumers may vary across countries. Brands need to undergo digital transformation and understand the digital habits of their target markets in order to effectively promote and sell online.

Advantages and highlights of Purelay

Digitizing brand value

Purelay uses the NFT mechanism to digitise brand value and express the brand’s unique elements, stories, and culture on the blockchain in an irreplaceable way. This enhances the brand’s uniqueness and creates a verifiable digital identity. The NFT mechanism encourages users to participate deeply in brand activities, increasing user loyalty. By holding NFTs jointly between brands and users, users become part of brand governance, forming a closer interactive relationship between brands and users. Through the Purelay platform, brands can co-create unique digital assets with users and promote deeper brand cooperation. This innovative cooperation method helps brands attract more attention in the global market.

Economic incentives for NFTs

Purelay decentralises the ecosystem through its NFT empowerment platform and creates an incentive mechanism for NFT holders to participate in ecological construction. Users can obtain NFT fragments and improve NFT levels by participating in brand promotion tasks and completing exploration activities, thereby obtaining greater economic returns.

NFT upgrade mechanism

Purelay uses smart contracts based on ERC-1155 to implement a complex NFT upgrade management system. This makes NFT have more dimensional attributes, which not only increases the artistic value of NFT, but also enhances the user’s status on the platform.

Decentralized community governance

Purelay introduced the DAO technology framework and established a decentralized community governance mechanism by combining smart contracts with decentralized storage. This makes decision-making between brands and users more equal, and users can participate in the brand’s strategic decisions and jointly promote the development of the platform.

On-chain governance and transparency

Using on-chain governance, Purelay ensures transparency and security in the decision-making process. Smart contracts and on-chain technology ensure that users’ votes and proposals are tamper-proof, thereby strengthening community members’ trust in platform governance.

Global vision and brand development

Purelay’s global vision allows brands to better understand cultural differences and business opportunities in global markets. By connecting the virtual world and the real world, brands can expand into different countries and regions with more confidence and depth.

Smart contract security

Purelay ensures the security of the platform by using smart contracts to issue specific access control tokens. This authorization mechanism effectively controls users’ access and participation rights, improving the security of the entire platform.

User experience and platform features

Purelay improves user experience by continuously optimizing platform functions. From Alpha version to Beta testing to official release, the platform has been gradually improved to ensure that users can have a smooth and enjoyable experience on the platform.

Purelay provides solutions for brands going overseas

Global market adaptability

Purelay’s global platform enables brands to better adapt to market needs in different countries and regions, providing brands with wider promotion opportunities around the world.

Practical application scenarios of NFT

Purelay provides NFT with practical application scenarios through physical support, increasing the long-term value of NFT. Brands can provide users with more practical digital assets by binding them to actual products.

User engagement and loyalty enhancement

Through the NFT upgrade mechanism and community governance, Purelay encourages users to participate in the construction of the platform and enhance user loyalty. Brands can build stronger user relationships by creating deeper interactions with users.

Brand cooperation and global influence

Purelay’s brand cooperation and globalization strategies provide brands with broader exposure opportunities and help brands establish a stronger influence on a global scale.

Taken together, the Purelay platform provides strong support for brands to expand overseas in the international market through its advantages in digital innovation, cultural communication, user participation and brand cooperation, helping brands better adapt to the market needs of the digital era and establish Unique brand image to establish deep connections with global users.

Follow and keep up with Purelay↙

Official Website:https://purelay.io/

Twitter:https://twitter.com/Purelay_Labs

Discord:https://discord.gg/wg2RbT9bSN

Linkedin:https://www.linkedin.com/in/purelay-labs-21b7692a6/

Youtube:https://www.youtube.com/@Purelay_labs

#Purelay #Purelay Inn #Purelay World #Purelay NFT