Grand Theft Auto.
It is a game.
It started as a game nearly 27 years ago!
“Grand Theft Auto, the first game in the series, was released for MS-DOS and Windows in November 1997, ported to the PlayStation in 1998 and the Game Boy Color in 1999.”
Now, it is a mega video game that’s more expensive than the grandest Hollywood blockbusters.
That’s Grand Theft Auto 6 (GTA 6), with its jaw-dropping budget of $1–2 billion.
It’s not just a game; it’s a cultural phenomenon.
Think about it — even the most expensive films like Star Wars and Avengers don’t come close to this budget.
GTA 6 is nearly 5X that.
The hype is real, with the trailer smashing YouTube records and eclipsing even MrBeast.
It’s an epic game trailer, a cultural event and celebration of sorts.
Sure, its still a video game.
But the graphics are insanely detailed, the speech is 100X better than you can imagine, the intricacies of how the virtual surroundings reacts to your character is just mesmerizing.
I can totally imagine millions of viewers enjoying watching other streamers play the game on Twitch!
Most people never think it would actually get released at all.
It took more than 11 years to develop this game!
But that is actually quite normal for a mega game of this scale, detail and complexity.
Imagine the hundreds of designers, artists, engineers, writers and so on that is required to set things in motion.
It is expected to sell $1B in the first 24 hours and hit $8B in total sales.
That is truly mindblowing.
We are talking about a video game here folks.
While GTA 6 is all about grandeur and scale, the gaming world is on the brink of a revolution, thanks to generative AI.
This technology is poised to transform game development.
From creating infinite varieties of art to designing 3D assets, from powering NPCs with advanced AI to generating entire worlds — the possibilities are endless.
Imagine in-game characters speaking with synthesized voices or playing against advanced AI bots.
The future of gaming is about creating hyper-personalized, original experiences.
Think of the modding community in GTA and how it birthed entirely new ways to play the game.
Playing from different points of views and seeing how everything else reacts differently.
This is just the beginning.
Generative AI could lead to a new era where open-world games like GTA become more than just playgrounds for creativity and unlimited fun.
They could be platforms for entirely new genres of gaming, whatever suits your fancy.
Consider the potential of AI towns in GTA, where NPCs have their own motivations and narratives.
This could lead to new forms of social or dating games, or even entirely new genres that we haven’t imagined yet.
The content revolution has shown us that technology doesn’t just reduce costs, it can also create new mediums.
YouTube and TikTok didn’t try to mimic Hollywood; they created new forms of entertainment.
Similarly, the future of gaming might not even resemble traditional games.
We might see games evolve into a new format of memes, where topical events are turned into games overnight.
Gaming could become ultra-personalized, with games created for small groups or communities.
Or it could merge with commerce, where even small businesses create immersive gaming experiences.
With AI, the future of gaming will be on steroids.
Let’s hope we can all contain our excitement.
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Have you played GTA?
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